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Get Back to Black

This new year, restore your go-to black jeans, your timeless LBD or any of your wardrobe staples with the help of our Back to Black Dye Kit.

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In 2020, you all learned to perfect the swirl — but in 2021 you took it to the next level and kept us inspired with new ideas and color trends (looking at you, 10BSS-1 Stainless Steel Roller Chain 10 FT Metric - Same Day Pri & Cocoa Brown!). Check out our year in review and the colors that got us through 2021.

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Pantone's 2022 Color of the Year: Very Peri

If you can’t find a Hyacinth bottle near you, don’t worry! Our lab formulated a custom mix using our core colors available at all of our retailers for both All-Purpose Liquid and DyeMore for Synthetics.

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Step Into Color

Have a pair of old and worn shoes? Give them new life with some dye—we have plenty of shades for you to choose from. Don’t see the shade you’re looking for? Check out our Color Formulas to find the perfect match.

Introducing Truly Green

Our newest color to join the All-Purpose Liquid Dye family. Now available at Gelato Display Freezer Case Commercial 52" Show case 14 Pans Che, JOANN’s, Blick Art Materials and Bykski G1/4 Aluminum Inline Filter (B-FIL-PA-V2)

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Put Rit in Reverse

You spent all of last summer tie-dyeing, not it’s time to try our latest obsession: Reverse Tie Dye.

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Collina Strada x Rit

Sustainability and the reuse of garments already in circulation are key aspects of Collina Strada’s design process so it’s no surprise that we found Rit Dye bottles scattered around their studio during our visit.

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We've Got a Color For You

Explore our 1,000 color formulas to find that perfect shade.

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In With The Old, Out With The New

Revive your favorite clothing so it can stay as vibrant as you.

Find a Shade

Have You Tried Rit DyeMore Yet?

You can dye anything synthetic, from polyester to legos to zippers and everything in between.

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Hello, UK!

If you’re in the United Kingdom, you can now order direct from our UK-based warehouse.

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Brown is the New Black

The brown trend has taken over the world of fashion and has been crowned the unofficial shade of the year.

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Trending Projects

Dyeing Tips

Thinking of breathing new life into an old t-shirt, vintage dress, or a plain set of curtains? Curious about the tools you’ll need to pull off your first dyeing project? Here’s everything you need to know to confidently embark on your dyeing adventures.

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Rit All-Purpose Dye

The only dye you need for your favorite, washable fabrics containing natural fibers like cotton, wool, and silk, as well as synthetics like nylon and rayon. With nearly 1,000 color blend possibilities, it’s made to make all color palettes happy. The opportunity to customize the fabrics in your life for one-of-a-kind looks not found in any store is just a dye job away. Not too shabby.

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Rit DyeMore for Synthetics

Formulated specifically for fabrics made of synthetic fibers like polyester, acrylic, and acetate, this dye is ready, able, and willing to bring a fresh burst of color to your favorite synthetic garments, household furnishings, and more.

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Rit Back to Black Dye Kit

Is your favorite black clothing faded? Now with Rit’s Back to Black Dye Kit, you can restore clothing back to a rich black in just a few easy steps. Included in the kit is Jet Black All-Purpose Dye, our darkest, richest black ever. Plus, ColorStay Dye Fixative, our secret weapon to reduce bleeding and fading.

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Rit Tie-Dye Accessory Kit

Scrambling to find the supplies you need to tie-dye? Look no further than our tie-dye accessory kit, which includes perfectly-sized squeeze bottles, rubber bands, protective gloves and a microwavable tray to help speed up the dyeing process.

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Rit Indigo Shibori Tie Dye Kit

Shibori is a Japanese dyeing technique that involves folding, twisting or bunching cloth, binding it and then dyeing it with indigo. We have assembled an easy-to-use kit that includes everything you need to create a wide range of unique shibori patterns.

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Reduce. Rewear. Upcycle.

Saving four shirts you love with our non-toxic dye versus buying new ones reduces your CO2 emissions by 74%. CO2 is the primary gas responsible for trapping heat in the atmosphere and is the main contributor to climate change.

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Celebrating 100 Years of Rit: Then and Now

We asked designers, bloggers and creators to pick their favorite vintage Rit ad and recreate it themselves. You’ll be amazed to see what they came up with!

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ColorStay Dye Fixative

Sunlight, washing machine cycles, the ravages of time all conspire to fade your latest dye projects. Our ColorStay Dye Fixative has but one word to say to that: Nope.

Reduce Fading

Laundry Treatments

We want the fabrics in your life to look as fresh and colorful as the day you purchased them. Rit offers all the options you need to rejuvenate and extend the color of your clothes and home textiles, to brighten your whites, and to remove stains and add brightness to your washable fabrics.

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ProLine

Sometimes there are dyeing projects that require a bit more oomf in the dye quantity department, and that’s where Rit ProLine comes in. Our ProLine formula features an advanced mix of dyes that’s applicable to natural and synthetic fibers and is ideal for scaling dye projects, no matter the size.

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